Marketing · Gutenberg
Persona Section block for WordPress
"Who Is This For?" target audience section with persona cards, each showing a role, icon, pain points, and benefits. Ideal for landing pages and sales pages.
Get Blockenberg
Free Gutenberg block in Blockenberg. The inspector controls and front-end behavior on this page come from this block’s source, not a shared stub.
What it actually does
"Who Is This For?" target audience section with persona cards, each showing a role, icon, pain points, and benefits. Ideal for landing pages and sales pages.
Inspector panels on this block: Personas, Labels, Layout. Those titles come from index.js, not from a shared template.
Behavior controls: “Layout” options: Grid, Cards (auto columns).
Where to find it
Gutenberg inserter → Marketing → search “Persona Section” (block name `blockenberg/persona-section` in block.json). Style it in the sidebar after insert.
How to use Persona Section block for WordPress
- Install Blockenberg. Install from WordPress.org and activate the plugin.
- Insert the block. Edit a page, click +, search for “Persona Section”, insert it. Category: Marketing.
- Configure inspector controls that exist on this block. Open Personas. Set “Role Title”, “Description”, “Pain Points Label”, “Benefits Label”.
- Check the published page. The view script reads HTML data attributes: data-opts, data-rendered. The block editor preview may not run the same view script.
Inspector controls from this block’s code
| Control | What the code does |
|---|---|
| Role Title | Text field in the inspector. |
| Description | Multiline text field in the inspector. |
| Pain Points Label | Text field in the inspector. block.json default: Pain points:. Saved as `painLabel`. |
| Benefits Label | Text field in the inspector. block.json default: With Blockenberg:. Saved as `benefitLabel`. |
| Layout | Select control; the chosen value is saved on the block. Options: Grid; Cards (auto columns). block.json default: grid. Saved as `layout`. |
| Columns | Numeric range control in the inspector. Range 1–4. block.json default: 3. Saved as `columns`. |
| Border Radius | Numeric range control in the inspector. Range 0–32. block.json default: 12. Saved as `borderRadius`. |
| Show Pain Points | On/off toggle in the inspector. On by default. Saved as `showPainPoints`. |
| Show Benefits | On/off toggle in the inspector. On by default. Saved as `showBenefits`. |
| Padding Top | Numeric range control in the inspector. Range 0–200. block.json default: 100. Saved as `paddingTop`. |
| Padding Bottom | Numeric range control in the inspector. Range 0–200. block.json default: 100. Saved as `paddingBottom`. |
| Max Width (px) | Numeric range control in the inspector. Range 600–1600. block.json default: 1200. Saved as `maxWidth`. |
| Colors — Background | Color control in the inspector. block.json default: #ffffff. Saved as `bgColor`. |
| Accent | Color control in the inspector. block.json default: #6366f1. Saved as `accentColor`. |
| Eyebrow | Color control in the inspector. block.json default: #6366f1. Saved as `eyebrowColor`. |
| Heading | Color control in the inspector. block.json default: #111827. Saved as `headingColor`. |
| Subtext | Color control in the inspector. block.json default: #6b7280. Saved as `subColor`. |
| Card Background | Color control in the inspector. block.json default: #f8fafc. Saved as `cardBg`. |
| Card Border | Color control in the inspector. block.json default: #e2e8f0. Saved as `cardBorder`. |
| Icon Background | Color control in the inspector. block.json default: #ede9fe. Saved as `iconBg`. |
| Role Title | Color control in the inspector. block.json default: #111827. Saved as `roleColor`. |
| Description | Color control in the inspector. block.json default: #6b7280. Saved as `descColor`. |
| Pain Point Text | Color control in the inspector. block.json default: #374151. Saved as `painColor`. |
| Pain Point Icon | Color control in the inspector. block.json default: #ef4444. Saved as `painIconColor`. |
| Benefit Text | Color control in the inspector. block.json default: #374151. Saved as `benefitColor`. |
| Benefit Icon | Color control in the inspector. block.json default: #22c55e. Saved as `benefitIconColor`. |
What the front-end script actually does
- The view script reads HTML data attributes: data-opts, data-rendered.
When this is the right block
- "Who Is This For?" target audience section with persona cards, each showing a role, icon, pain points, and benefits. Ideal for landing pages and sales pages — that is the job of Persona Section, not a generic content block.
- Use it when you need the editor control labeled “Role Title”, which exists on this block’s inspector.
- It matches pages about persona, audience, who is this for.
- Inserter grouping: landing pages, campaign sections, and conversion layouts.
Notes from the implementation
viewScript: this folder’s frontend.js is enqueued on the front end for this block.
FAQ
How do I add the Persona Section block in WordPress?
Install Blockenberg from WordPress.org, edit a page in the block editor, click +, and search for “Persona Section”. It sits under Marketing. After insert, open Personas and set “Role Title”, “Description”, “Pain Points Label”, “Benefits Label”.
What makes Persona Section different from other Blockenberg blocks?
"Who Is This For?" target audience section with persona cards, each showing a role, icon, pain points, and benefits. Ideal for landing pages and sales pages. Inspector labels on this block include “Role Title”, “Description”, “Pain Points Label”, “Benefits Label”.
Is the Persona Section Gutenberg block free?
Yes. Persona Section ships inside Blockenberg. Get the plugin from WordPress.org — no paid add-on is required for this block.
Can I style Persona Section to match my theme?
Yes. Blockenberg’s shared typography and color panels apply here, plus any block-specific style controls listed on this page (panels: Personas, Labels, Layout).
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Get Blockenberg
Install Blockenberg from WordPress.org, then insert Persona Section from the Gutenberg inserter.